Frank Luntz


Named by Time magazine as being among "50 of America's most promising leaders", Frank Luntz has appeared on the show on numerous occasions over the past few months.

 

Luntz is one of the most renowned pollsters and consultants in American politcs. He is particularly known for his work for the Republican Party, each year he writes a memo for Republicans containing phrases to be used in debate. His speciality is finding words that will help turn public opinion on a political issue or candidate.

 

He has conducted his famous focus groups for the Wall Street Journal, has acted as a consultant on the TV show "The West Wing" and most recently conducted extensive research on the Irish political parties for RTE.
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