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by Today FM  20th Jan 2014  08:00
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We've got cancer in our sights

Celebrating 5 years supporting the Irish Cancer Society, Today FM's Shave or Dye has raised a staggering €6.1 MILLION EURO to date, with almost 30,000 Shave or Dye events held the length and breadth of the country.

As usual, on The Ray D’Arcy Show we will be undertaking yet another Guinness World Record attempt for the campaign - The Most Heads Shaved Simultaneously - on February 21st.  For more details of the World Record attempt, click here.

Previous records set on the show for Shave or Dye include:

2013: The biggest gathering of Mohicans – 257 heads

2012: The most heads dyed by one hairdresser in 24 hours - 62 heads

2011: The most heads shaved by 10 barbers in 1 hour – 315 heads

2010: The most heads shaved by 1 barber in 1 hour - 60 heads

The campaign has seen all Today FM presenters shaving and dyeing their hair to raise funds for this much needed cause, while it has also inspired the Republic of Ireland Soccer Squad to dye green, Ireland’s Cricket Team to shave and dye, hundreds of GAA Clubs to sport their county colours on their heads, and even Senator David Norris to shave his head and beard, raising over €20,000 in the process.

The campaign also saw a No. 1 iTunes single ‘Start Again’ with Grande Parade, an Irish supergroup featuring Jerry Fish, Gavin Glass, Mundy, Cathy Davey and Valerie Francis. Shave or Dye benefitted from proceeds of Today FM’s Official Republic of Ireland anthem for Euro 2012 which topped the charts for four consecutive weeks and gained 2 million video views on YouTube.

Ireland’s cancer rate is one of the highest in the world. 1 in 3 people will be diagnosed with cancer during their lifetime and it is estimated that by 2020, 42,000 new cases will be diagnosed. Latest data from the National Cancer Registry shows that 33,741 people were diagnosed with cancer in Ireland in 2010. These stark figures mean that there is an ever increasing demand for the direct patient care services provided by the Irish Cancer Society.

If you are concerned about or affected by cancer, please call the Irish Cancer Society’s National Cancer Helpline on Freefone 1800 200 700 for advice, support and information. Staffed by specialist cancer nurses and open Monday-Thursday 9am-7pm and Fridays 9am-5pm.

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