Today FM is this morning launching its record breaking Shave or Dye 2014 campaign to raise funds for cancer research.
So far Shave or Dye has raised 6.1 million euro for the Irish Cancer Society.
Thousands of events have been held all over the country to raise funds and since 2010 four world records have been set.
Previous records set on the show for Shave or Dye include:-
2013: The biggest gathering of Mohicans – 257 heads!
2012: The most heads dyed by one hairdresser in 24 hours - 62 heads
2011: The most heads shaved by 10 barbers in 1 hour – 315 heads
2010: The most heads shaved by 1 barber in 1 hour - 60 heads
Ray D’Arcy will be announcing details of their World Record attempt for the campaign on Monday “We’re very excited this year. I can say there will be shaving involved, but I’m not saying where!”
Ireland’s cancer rate is one of the highest in the world. 1 in 3 people will be diagnosed with cancer during their lifetime and it is estimated that by 2020, 42,000 new cases will be diagnosed.
Latest data from the National Cancer Registry shows that 33,741 people were diagnosed with cancer in Ireland in 2010. These stark figures mean that there is an ever increasing demand for the direct patient care services provided by the Irish Cancer Society.
The campaign is the brainchild of Today FM's Gill Waters