Carmakers, faced with a new generation of consumers
weaned on mobile phones and cooling towards car ownership, are experimenting
with pay-as-you-go schemes for vehicles to attract a younger market. That's why PSA Peugeot Citroën and Daimler are piloting programmes
allowing consumers to pay for individual trips either ahead of time or at the
end of the month. We asked Anton could this catch on in Ireland -
listen here.