First time in 91 years they will be allowed serve alcohol on Good Friday

Pubs will open on Good Friday for the first time in 91 years today.

The ban on alcohol being sold was lifted earlier this year.

The Vintners Federation of Ireland says the pub sector has lost out on 40 million euro because of the restriction.

Their CEO, Padraig Cribben, says the idea that the ban stopped people consuming alcohol on Good Friday is a myth.