It's going to be called Sandwich Cream

Salad Cream could be changing its name to Sandwich Cream for the first time in 104 years.

Parent company Kraft Heinz says it's looking at the brand after research found just 14-percent of consumers use it for its original purpose.

The survey found many have it in sandwiches instead, as an alternative to mayonaise.

It's revealed that just 14 percent of customers use it for its original purpose and sales of Salad Cream fell more than 5 percent last year.