On this week's Business Behind The Brand Conall was joined for the first time by David Bergin of Goodbody Stockbrokers.

David spoke to Conall about the business behind the brand of tech giant, Sony. The Japanese multinational has seen a massive growth in share prices, going from 880 yen five years ago to 5000 yen today.

While the company is showing serious growth, David also noted that while the company was the number two world brand back in 1990 it has now fallen all the way to 61st on the list.

He also noted that while the company has recently been making a comeback, it is competing against the likes of Microsoft and Apple so has some serious competition.

To find out more about the brand listen back to the podcast below.