There's A Mobile Phone Price War On The Way. Who'll Win?

Carphone Warehouse, which has 90 stores in Ireland, is set to launch its own operator ID Mobile here in the coming weeks. The new operator will be up to €166 a year cheaper than rivals for those on bill-pay, according to mobile phone comparison app Killbiller.com. It will be the cheapest operator on the 4G network for more than seven out of 10 customers. A new report by Killbiller.com has also concluded that other operators will almost certainly respond with lower prices due to the entry of ID. The new operator will piggy- back on the Three Ireland network as a mobile virtual network operator (MVNO). According to Killbiller's Bart Lehane: "Based on our findings, ID will deliver plans that will result in genuine savings for the consumer. While consumers can expect ID to be strongest in the 4G space, overall, it will have the best-value plan for one in three people on both 3G and 4G."