Have you seen the new Woodie's Christmas ad yet?
Every year, the battle for the best Christmas ad begins and we think we have a serious contender for the 2020 crown here. Enter: Ms.Higgins.
Give it a watch:
Woodie's said of their new ad:
"The ad not only reflects the goodwill shown by so many this year but also the importance our homes play in our lives today. It is so heart-warming.
While it has been a hard year for us all, there has been real generosity and community spirit shown across the country and Woodie’s wanted to celebrate that with this ad. In the ad, an unexpected character, a teenager, performs an anonymous act of kindness and fixes Mrs Higgins’ gate. Woodie’s have also experienced the generosity of the Irish people first hand this year, when they helped them raise €415,567 for four children’s charities this summer with their Woodie’s Heroes campaign.
This Irish-made ad was filmed over two days on the aptly named Ebenezer Terrace in Dublin and Woodie’s partnered with Irish based agencies Rothco and Mindshare and Irish production company Butter to bring this heart-warming story to life."