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Sunday Business Show

The Importance of Employer Branding

You know the boom is back when it's the employers that need to impress! A recent study carried out b...
TodayFM
TodayFM

1:21 PM - 8 Apr 2018



Sunday Business Show

The Importance of Employer Branding

TodayFM
TodayFM

1:21 PM - 8 Apr 2018

Listen to this episode



You know the boom is back when it's the employers that need to impress!

A recent study carried out by Indeed listed the Best Place to Work in Ireland.

Dell has topped the list followed by the likes of Apple, Comfort Keepers, Next and Google.

To attract the best talent companies are working more and more on building up their reputations through "employer branding".

On this week's Sunday Business Show Conall was joined by employer branding expert and CEO of The Pudding, Gillian Horan.

The Pudding is a creative and commercial branding agency which helps companies and businesses to create new strategies, identities and activations that help them look, act and perform better.

Gillian told Conall that positive employer branding is vital and businesses really need to engage with their employees and find out what is important to them.

To find out more about employer branding and the other services provided by of The Pudding on their website: http://thepuddingbrand.com/

You can listen to the interview in full by pressing the 'play' button in the image above the headline. (or at the bottom of the page)


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