With the world cup around the corner it's an important time, both for all the countries competing and the brands associated with them.
On this week's Sunday Business Show, Conall was joined by Alan Breen of Cator Fitzgerald to discuss the business behind the brand of international football association, FIFA.
Alan also spoke about the many brands and companies involved in the competition and how the performance of certain teams might affect them.
You can listen to the interview in full by pressing the 'play' button in the image above the headline. (or at the bottom of the page)