The Advertising Standards Authority of Ireland has upheld complaints about a Budweiser ad campaign, featuring Conor McGregor.
The complaints related to Budweiser's "Dream Big" competition, fronted by the MMA star.
2 people who complained, said the advertising was "irresponsible and innappropriate" because it linked a role model for children to an alcohol product.
The ASAI agreed with the complaints, due to McGregor's status as a hero for many young people.
