People in more than 100 countries are today celebrating World Book Day.
It's the 20th anniversary of the initiative which has seen 13 million books delivered to young people across Ireland and the UK.
Parents are being reminded that reading to their children for just 10 minutes a day can make a huge diference to their development.
It can improve their concentration, language development and literacy skills and can have long term benefits right into adulthood.
Events are taking place around the country to mark the day.
Let's hope books are as popular as JoJo Bows! Kids from Warrenmount Primary School & Judi Curtin @DubrayBooks @TodayFMNews #WorldBookDay pic.twitter.com/ftULRkILpJ
— Susan Keogh (@suskeogh) March 2, 2017
One of them saw children from Warrenmount Primary School gather at Dubry Books on Grafton Street in Dublin to meet author Judi Curtin.
Susan Keogh went along to speak to some of them:
Children around the world have also been dressing up as their favourite book characters for school today.
Some fantastic costumes on show today for #WorldBookDay - well done to our KS1 and KS2 pupils for taking part! https://t.co/6kqeoJfAwL pic.twitter.com/orINDonoZl
— Oaklands School (@OaklandsSch) March 2, 2017
#WorldBookDay Great day for encouraging our children to explore different books and different characters #pippilongstocking pic.twitter.com/6003k4RIAp
— Dianna Mannhart (@Dianna_Mannhart) March 2, 2017
Winners of the book character costumes in Yrs 3-6. Paddington, Gandalf, Cat in the Hat & Itch. #WorldBookDay pic.twitter.com/3NTVsIOY1I
— St Martin's School (@stmartinsprep) March 2, 2017
The rest of C 9's costumes. A great effort by all. Well done. #CGPEng #LearningMadeFun @WorldBookDayUK #WorldBookDay pic.twitter.com/c08Ogp7rao
— Cwm Glas Primary (@CGPrimary) March 2, 2017
