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Netflix To Start Charging Irish Customers For Sharing Passwords

Netflix users in Ireland will soon be impacted by the firm's crackdown on password sharing. You will...
Caoimhseach Connolly
Caoimhseach Connolly

9:40 AM - 21 Apr 2023



Netflix To Start Charging Iris...

News

Netflix To Start Charging Irish Customers For Sharing Passwords

Caoimhseach Connolly
Caoimhseach Connolly

9:40 AM - 21 Apr 2023



Netflix users in Ireland will soon be impacted by the firm's crackdown on password sharing.

You will now be charged to use another person's Netflix account outside of their household.

The fee is believed to be between €4 and €6, per month.

In a letter to shareholders, Netflix says the widespread sharing of passwords undermines the streaming service's "ability to invest in and improve Netflix for our paying members".

The streaming service estimates 100 million households around the world are accessing content using someone else's account details.

The company says its trial of 'paid sharing' in Canada, New Zealand, Spain and Portugal has been a success and says it's strengthened their confidence that "we have the right approach".

Adrian Weckler, Tech editor, with the Irish Independent, says it's likely to come into effect here by this summer.

"Ireland will definitely be affected by this network crackdown on password sharing.

"Netflix has said that by July, big markets like the US and the UK will be subject to this crackdown on password sharing. And Ireland usually aligns with the UK."

The streaming service says it saw a 'cancel reaction' in each market when they announced the news, however, as "borrowers start to activate their own accounts and existing members add “extra member” accounts, we see increased revenue".

"For example, in Canada, which we believe is a reliable predictor for the US, our paid membership base is now larger than prior to the launch of paid sharing and revenue growth has accelerated and is now growing faster than in the US."



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