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Ticketmaster Introducing New System

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The way we buy tickets for live events, like music gigs, is set to change.

Ticketmaster is introducing a new system here called "verified fan", in the hopes that genuine customers will get tickets instead of touts.

It was used for Taylor Swift's US tour but there were concerns that super fans who purchased her merchandise had a better chance of going to a gig.

The company's executive vice president David Marcus says that's not how it works:

Ticketmaster Introducing New System

00:00:00 / 00:00:00

 


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