Twitter has announced that it's shutting down Vine.
The parent company bought the 6 second video app for 27 million euro before it launched in 2012.
The social media giant has been making losses of more than €334 million a year, and is struggling to find a buyer.
Vine users are now being advised to download and save their clips before it goes offline completely.
Kim Buckley has this report:
#RIPVine is trending on twitter today with users sharing their favourite clips. Here are some of ours:
<iframe src="https://vine.co/v/MtZ2xhIjDPe/embed/simple" width="600" height="600" frameborder="0"></iframe><script src="https://platform.vine.co/static/scripts/embed.js"></script>