Hundreds of volunteers are on the streets around the country collecting for Daffodil Day.
It's the 30th year of the Irish Cancer Society's annual event - which aims to raise vital funds for cancer support services.
People are being urged to give what they can to help the 140-thousand cancer patients and survivors in Ireland.
The Daff Man, James Gilleran, has been a familiar sight on Dublin's O'Connell St for the past 25 years:

Over the course of today 150 people will be diagnosed with cancer in Ireland with over 40-thousand being diagnosed by the end of the year. Jackie Byrne has been collecting for the past 19 years after her mum got breast cancer:

The Society needs to raise over €3million this year to continue its research, cancer nurseline and the volunteer driver service - which transported 11 and a half thousand patients to and from chemotherapy appointments in 2016.
Nuala Gillick has been a driver for the past five years and is a recent recruit to Daffodil day:

The continued support means six out of ten cancer patients now survive, compared to four out of ten when Daffodil Day first began.
You can help by buying a Daffodil pin from one of the volunteers, making a donation via phone or the website.
Nicole Gernon reports: