40c lads...FORTY CENT!!!

That's how much you have to fork out nowadays if you want to savour the tastiest chocolate frog on the shelves. 

A new study by MoneySuperMarket.com has revealed that this treat has risen more sharply in price than ANY other product in 18 years.

God be with the days when a shiny ten pence piece would be enough to get one, but after a 200% leap in RRP since it's release in 1994, we needed to get some answers. 

Dermot and Dave gave Peter Antonioni (who is Senior Teaching Fellow at UCL School Of Management in London) a call to have a look at the reasons for such inflation, and chat about other products which are also getting more expensive. 

You can listen to the chat in full by clicking play in the image above the headline.