The housing market - a concrete jungle of dead-ends, inflation and demand beating supply.
What if there was somebody out there who could help you on your venture? Someone with years of experience and that vital inside knowledge of what to look for in a potential property? What if he could even go one step further and do the searching for the home fitting all your requirements? Wonder no more.
Shane O'Connor, Managing Director of Eldron property developers, was in studio this morning to tell us all about his role as a 'buyer's agent', where he acts on behalf of the buyer as appose to the seller.
He chatted to Muireann on Dermot and Dave about some of the tricks of the trade in finding, or even settling for, the house people desire.
He reckons "myhome and daft can be like Tinder" and that people need to ditch their emotional attachment when it comes to property.
So if you've ever watched A Place In The Sun, Escape To The Country or Location, Location, Location, just think of Shane as Ireland's answer to any of those presenters - your very own Kirstie and Phil all rolled into one.
You can listen to his guidance in full by pressing the play button in the image at the top of the page.