If you live or work around the Dublin area, chances are you've paid The Grafton Barber a visit at some stage.

With it's excellent service, neon signs, and 41-strong fleet of stores, it's kinda hard to miss.

Whether it's your beard or your bob, their team of professionals will have you looking sharp as a razor.

In a highly metrosexual 2018, founders of the enterprise, Conor and Hugh McAllister, have added another tidy string to their dapper bow, and released a new book called, 'The Grafton Barber - Grooming & Etiquette For Gentlemen & Their Sons'.

Speaking on Today FM's Dermot and Dave, the McAllisters tell us all about the business, what's trending, and why they feel now is the time to get their book out there. 

Having often toyed with the idea of creating a grooming/lifestyle publication whilst having a few scoops in their local, the lads this year, finally, put the wheels into motion.

They wanted to provide a "guide from head to toe", where men can learn how to take care of their appearance and look their best. 

It covers things like:

Skincare - Identify skin type. Keeping Hydrated. "And what's massively important is sun protection", Hughie added.

Haircare - It's all about using the correct products and consulting with your barber. Don't be afraid to ask questions. Plus why you don't need to wash your hair each day.

Fragrances - It's all about application to the 'pulsating points' on your body.

They also chat about their expansion, saying, "we've another couple of branches to open up. We're trying to them open before Christmas", reveal how the mullet is making a coming back, and explain why technology has such a role to play, "everyone keeps up wit trends because of the internet".

'The Grafton Barber - Grooming & Etiquette For Gentlemen & Their Sons' is available to buy now. So treat yo self.

Check out the chat in full by pressing the play button at the top of the page.