Social media influencer - it's a term that confuses a lot of people on a daily basis. Me included. 

You may say it's self-explanatory, but what exactly does it entail? 

Well who better to ask than one of Ireland's hottest social media talents, James Kavanagh. 

The 29-year-old was in the spotlight for Dermot and Dave's #AskMeAnything

He reveals how he first got into the industry, after videos of him frightening his boyfriend went viral. It sorta chose him in a way, "I kinda accidentally built a following. I didn't really mean ta", he laughed. 

James also gives a little insight into how he turned it into a feasible career, cringes at how difficult it is for him to explain to certain people what does, and tells us the best freebie he's been given. And it's ridiculous. 

And then there's this:

Check out his chat in full by pressing the play button in the image at the top of the page.