"My pram has gone berserk with exploding value"

It's not often you'll see the words "Noni" and "deal" in the same sentence, but she's pushed the pram out for this year's Black Friday spending spree.

Albeit a week early, the Limerick magnate has slashed her prices and is even selling items that "will have himself pulling and dragging outta ya" - as she puts it.

Check out the fun in full by pressing the play button on screen.