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Dave Moore

Why are People Obsessed With the New Drink Prime?

Prime is a range of drinks being promoted by English rapper KSI and US Youtuber Logan Paul. It went viral almost instantaneously. Videos with the #primehydration hashtag on TikTok have been viewed over 591m times. It is widely available across the US and UK - but limited supply in Ireland means people are paying mad money to get their hands on a can. Nicole Glennon, Lifestyle & Features Journalist with the Irish Examiner joined the lads to explain the hype before they gave it a try themselves...
Square1
Today FM

12:15 PM - 30 Jan 2023



Dave Moore

Why are People Obsessed With the New Drink Prime?

Square1
Today FM

12:15 PM - 30 Jan 2023

Listen to this episode



Prime is a range of drinks being promoted by English rapper KSI and US Youtuber Logan Paul.

It went viral almost instantaneously. Videos with the #primehydration hashtag on TikTok have been viewed over 591m times.

It is widely available across the US and UK - but limited supply in Ireland means people are paying mad money to get their hands on a can.

Nicole Glennon, Lifestyle & Features Journalist with the Irish Examiner joined the lads to explain the hype before they gave it a try themselves...


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Dermot & Dave

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