For this week's Business Behind The Brand, Bernard Swords of Goodbody Stockbrokers joined Conall to talk about AA plc.

AA plc is the UK version of AA Ireland and it seems that things have not being going well for the brand in recent month.

In August the company fired it's executive chairman and director, Bob Mackenzie and also recently lost 30% of its market value after announcing poor results.

So what are the reasons for these losses and where is the company going from here?

Listen back to the podcast to find out more.