As many listeners have been getting in touch with the Sunday Business Show with questions about Bitcoin, we chose for this week Business Behind The Brand.

David Holohan of Merrion Capital joined Conall to discuss the popular decentralized digital currency.

While it has been a successful year for the cryptocurrency David still told listeners that he himself would stay clear of it.

As Bitcoin is not a physical currency investors can only bet on it moving up or down, which changes often. David also noted that buyer are also always at risk from hackers.

To find out more about the business behind Bitcoin listen back to the podcast.