For this week's Business Behind The Brand Conall was joined in the studio by Ronan Reid of Cantor Fitzgerald to talk about the iconic motorbike making company, Harley Davidson.

Shares of the manufactures fell from $72 in May 2014 to $35 in February 2016 due to a sharp fall in global sales.

There has also been some talk of the company making an electric bike, which both Conall and Ronan regarded as unusual to say the least!

Find out more by listening back to the podcast.