There certainly in no shortage of business books available in the stops, but do they really deliver the work and life lessons which readers are hoping to receive.
Kevin Redmond, Founder & CEO of UseBecause.com certainly doesn't think that they do. He told Conall that while there is a "wealth of information" out there most people who buy such books either don't read them, start but don't finish them, or read them but remember nothing.
To solve this problem Kevin set up his own business Usebecause.com which converts such business books into online, interactive certified courses.
The business launched their crowdfunding campaign on Indiegogo on March 27th to help set up their platform and they are already doing brisk business.
We are up and running with our crowdfunding! The feedback has been unreal in just the first 24 hours. It's been really humbling so thank you everyone who has shared this link and especially thanks to those who have put some money down. https://t.co/24t04zjf3V #edtech #leadership
— Usebecause.com (@usebecause) March 28, 2018
To find out more about the business and what they are offering to those who back them check out their page via the following link: https://www.indiegogo.com/projects/books-into-courses#/
You can listen to the interview in full by pressing the 'play' button in the image above the headline. (or at the bottom of the page)
