The pandemic has amplified the reduction in alcohol consumption in Ireland.

This is particularly pronounced in gen Z between the ages of 18 and 25.

On the Last Word today Director of Drinks Ireland Patricia Callan, Marketing Manager of Rascals Brewing Joe Donnelly and Director of Great Irish Beverages and partner Virgin Mary Bar Oisin Davis joined Matt to discuss our drinking habits.

Catch the full chat by pressing the Play button on this page.