By the end of 2019, ‘Influencer Marketing’ will be a $2billion industry, says research from Mediakix.

Theses social media stars or online 'influencers' gain revenue through sponsored posts, meaning they post photos or videos of products for payment using hashtaghs   #sp or #ad. 

Conor McGregor comes in high on the list of highest paid influencers at number 16 at $125,000 per post. Kylie Jenner tops the list at around $1 million per sponsored post.

The advertising standards authority in Ireland and elsewhere make it clear, if you’re being rewarded by a sponsor you should be using hastags like #ad, #sponsored, #spon, and #sp however some influencers aren't aren't exactly following protocol and have been publicly called out for lack of transparency... 

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