Ireland's brand is worth almost €600 billion, according to the latest report by Brand Finance.
Brand Finance, which ranks the 100 most valuable and strongest nation brands every year, said that Ireland was the fastest-growing nation brand in Western Europe this year, recording a 12% increase in value.
Ian Guider joined us for our daily business round-up with this and the following other stories:
- Patreon to open European headquarters in Dublin, creating 30 jobs
- Exports plunge in August, according to official CSO figures
- A new mobile phone brand has launched with a monthly fee of €9.99 for life (it's part of Eir)
Listen to the interview in full by pressing the play button on this page.
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