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The Last Word With Matt Cooper

Shares In Exercise Bike Company Peloton Fall Due To 'Sexist' Christmas Ad

The value of exercise bike company Peloton has dropped by almost $1.5 billion after its Christmas ad...
Sarah Stacey
Sarah Stacey

6:20 PM - 5 Dec 2019



The Last Word With Matt Cooper

Shares In Exercise Bike Company Peloton Fall Due To 'Sexist' Christmas Ad

Sarah Stacey
Sarah Stacey

6:20 PM - 5 Dec 2019

Listen to this episode



The value of exercise bike company Peloton has dropped by almost $1.5 billion after its Christmas advert was criticised for being sexist and offensive.

The ad shows a woman receiving an exercise bike from her partner on Christmas morning, implying that she needs to lose weight. After its release, Peloton's shares fell 9% on Tuesday, and a further 6% on Wednesday.

Ian Guider, markets editor of The Business Post, discussed this story in our daily business round-up, as well as the following others:

  • Urban sprawl is continuing as house buyers are being forced out of Dublin
  • Pound hits highest level in 19 months on bets Boris Johnson will romp home

Listen to the interview in full by pressing the play button on this page.


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Business

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