People all over the world followed the story of the twelve Thai boys and their football coach who were rescued from a cave earlier this week.
It has now emerged that authorities plan to turn the cave into an adventure tourism site.
The global adventure tourism industry is valued at €250 billion.
It's also been reported that Hollywood producers had arrived on site before the rescue had even been completed to negotiate movie rights.
Is it insensitive to capitalise on the story?
Esther O'Moore Donoghue and Eoghan McDermott discussed this story and more in The Week Trending.
To catch the full chat press the play button on the image on the top of the screen