Wolfhound & Elk is an Irish owned sports brand that creates performance sportswear for schools, sports clubs, athletes etc. in a sustainable way.
Simply meaning, from an ethical standpoint they know what, when, how, where & who makes not only their finished products but also the fabrics used.
All their products to date have been made entirely in Europe.
By doing this they can stand over their products, knowing they are doing the right thing as much as possible (workers rights & conditions, carbon footprint, safety certification, recycling certification etc.)
The environmental element centres around the fact that polyester is a plastic and is the most common fabric used in sportswear.
Being a plastic it is made from petroleum based products, negatively impacts the environment, takes +200 years to biodegrade etc.
And this with only 9% of the all plastic ever produced being recycled to date, W&E have taken an existing technology to take used plastic bottles, wash, shred, clean, & upcycle them into performance fabrics.
And Wolfhound & Elk take these fabrics and create iconic sportswear.
Alison Curtis chatted to Stephen Daly from Wolfhound & Elk about what it takes to run a small sustainable Irish business
