Coldplay have released a ground-breaking new video for ‘Ink' in which fans can plot their own storyline through the interactive animated tale about a lost traveller who journeys to the edges of the world in search of his lost love.
Viewers can make real-time choices throughout the video, altering its outcome - with more than 300 possible journeys available.
The video was written, directed and animated by Los Angeles agency Blind.
Check it out!
It co-incides with the release of new concert film and live album, Ghost Stories Live 2014.
