For every download, the Global Fund – via (RED) - will receive a $1 donation from Bank of America with the total donation dependent on how many people worldwide download the track.
This new partnership sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family - bringing the total commitment to $22 million.
‘Invisible’ is produced by Danger Mouse and mixed by Tom Elmhirst. The video for the track is directed by Mark Romanek (Jay Z – 99 Problems; Johnny Cash - Hurt; Nine Inch Nails - Closer), 60 seconds of which was shown during a Super Bowl ad break yesterday.
(RED) was set up to channel funds to the Global Fund to fight Aids, TB and Malaria and has already generated more than $240 million* since being founded in 2006 by Bono and Bobby Shriver. 100% of the funds raised by (RED) go to the Global Fund as no overheads are removed.
