90% of telly still watched live

We're still a nation of traditionalists, when it comes to our telly habits.

The Eircom Household Sentiment Survey found that over 90 per cent of TV viewing is still "live" rather than on demand.

The poll also confirms that Ireland's become a nation of TV bingers - with estimates that 1.4 million people now watch back to back episodes of their favourite shows.

Clinical Psychologist David Coleman says we're still quite traditional;