Swedish tourist chiefs have come up with a novel way of marketing the country - by giving Sweden a phone number and inviting the world to call.

The project allows people to pick up the phone and dial Sweden and so far over 10 thousand calls have been made.

It's as simple as dialing the number, you'll then be patched through to one of the random people who have chosen to take part and you can talk about anything you want. 

Susan Keogh tried it earlier and got though to a 47 year old Tollda - they talked meatballs - IKEA - blonde men and ABBA. 

Have a listen here: