Apple has shown off its new iPad and the first red version of the iPhone 7.

The tech giant broke with its recent tradition by announcing the new products on its website rather than a live event.

The limited edition iPhone 7 will raise money for RED, the Aids charity.

Money raised by Red, which was originally founded by U2's Bono and activist Bobby Shriver, goes to Global Fund HIV/Aids grants.

The tech giant also launched what it describes as the "most affordable ipad ever".

Pricing for Ireland is not yet available but in the US it is retailing at $70 cheaper than other models.

The new model has a 9.7 inch screen and boasts a faster processor.

A new app called Clips was also launched today. The video app features stickers and filters like the Snapchat.