Bank of Ireland has been forced to pull a social media campaign after coming under fire.
The ad highlighted the case of one couple who moved in with their parents in order to save for a mortgage.
Twitter users reacted angrily saying adults shouldn't be forced to rely on their parents for financial support, the bank is also being accused of normalising a 'last resort' situation.
The post - which comes at a time of historically high rents - has since been deleted.
In a statement, Bank of Ireland said: "The ad featured one couple's deposit saving experience, it wasn't intended to cause offence and wasn’t intended as advice for customers."
Kim Buckley has this report:
Here are some of the angry reactions:
Got a mortgage from Bank of Ireland and blew it all on this. #ad pic.twitter.com/hkmy2v2F0V
— Paul Reynolds (@PaulFedayn) August 23, 2017
My parents already have two adult children living with them, where are my husband and I and our baby supposed to go?
— Louise McSharry (@louisemcsharry) August 23, 2017
It feeds into this blame for not being able to afford houses. Pull up your socks, move in with your parents, stop buying avacados.
— Conor (@conorjgraham) August 23, 2017
Tough luck millenials, the only way to get a mortgage with @bankofireland is to move back in with your parents. pic.twitter.com/BhzMwZKFfh
— Colette Browne (@colettebrowne) August 23, 2017
