Parents are more likely to encourage their sons to continue playing sport than their daughters.
New research commissioned by Lidl and the Ladies Gaelic Football Association revealed a clear gap in encouragement to play sports between boys and girls.
We want more women to stay in sport. That's why we invested €2.5m in @LadiesFootball. Find out more: https://t.co/9f4tutLvsH #SeriousSupport pic.twitter.com/LzN0OvgebZ
— Lidl Ireland (@lidl_ireland) July 31, 2017
One in two girls will give up sport by the time they are 14 with nearly half saying the reason they are quitting is that their friends aren't playing.
The research also found worrying levels of body confidence and mental health issues among those who don't play any sport.
Gaelic football is the most popular team sport among girls who do play sport - followed by camogie and soccer.
I've been speaking to Strategic and Insight Manager with Lidl Linda Fitzgerald about the research:
Important findings from @lidl_ireland Huge benefits 4girls that play sport but still 3 times more likely to stop https://t.co/rIkiW2M0wC pic.twitter.com/2nbTiubw5o
— Ladies Football (@LadiesFootball) July 31, 2017
