Daffodil Day is taking place around the country today to raise money for people with cancer.
The 28th annual event is the biggest fundraiser on the Irish Cancer Society's calender.
This year, they're hoping to raise 3.5 million euro, and will have street sellers in towns and cities across the country selling daffodil pins and merchandise.
Head of Fundraising with the Irish Cancer Society Mark Mellet explains how vital these funds are to allow them support cancer patients:
