Gardai will conduct a national speed enforcement operation over the next 24 hours.
National 'Slow Down Day' will include more than a thousand speed checks across the country.
Nearly 70 people have died on the roads so far this year.
Experts say a 1 percent reduction in speed will bring about a 4 percent decrease in fatal accidents.
Director of Consumer Affairs at AA Ireland, Conor Faughnan thinks the initiative highlights the need for a stronger police presence on our roads:
