A Dublin restaurant sold out of a €90 sandwich 'within hours'.
Hush restaurant's wagyu beef sandwiches went on sale last week.
The Rathmines outlet sold all nine of the sandwiches, which saw the grade A5 Japanese beef breadcrumbed and fried.
Staff kept the tenth and final sandwich to try for themselves.
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Jules Mak, owner of Hush restaurant, says they could have easily sold more - as they had to turn away another 10-15 interested customers.
He said the beef is 'probably the most expensive cut you'll find'.
He explained: “[The cows are] fed a lot of milk by hand… they get massaged, apparently… they get to wear coats in the winter. They’re living in luxury.
“[The meat is] really tender - it has got the texture of probably butter. Very flavoursome, and really juicy. It’s just beautiful."
Jules added the wagyu sandwich is likely to be back on the menu again in the near future after its popularity this time around.