50 new jobs are on the way as the tech firm Fitbit opens a new HQ in Dublin.

The new office on Baggot Street will serve Europe, the Middle East and Africa.

The new office will employ 50 people by the end of this year and will drive business for the wearable technology firm across the region.

Des Power Fitbit's new European Managing Director says the new office has the capacity to create more than 100 jobs: