Irish crisp-maker Keogh's has secured a major deal with airline Emirates.
It'll see an estimated one million bags served onboard the Dubai-based carrier every year.
The Irish brand will be available to First Class passengers only, and was selected by the Emirates Group following a blind tasting of 15 different brands.
They'll be served onboard Emirates flights as an accompaniment to drinks.
An example of a Business Class cabin on an Emirates plane | Image: Emirates
The announcement was made today at Marketplace International, Bord Bia’s annual food buyer event in Dublin.
Keogh’s Crisp flavours selected by the Emirates Group include Irish Mature Cheddar, Shamrock and Sour Cream and Lightly Salted.
They'll also offer seasonal variations such as Roast Turkey and Stuffing for Thanksgiving and Christmas.
