A prominent online retailer has stopped airbrushing models' stretch marks.
Missguided, which has become one of the first companies to do so, says it wants to show women as 'real' and 'authentic'.
Kim Buckley has this report:
Customers have praised the retailer for the move, which has been hailed as 'beautiful'.
The photos were added to the site without any announcement, but customers were quick to spot the change.
User Estelle Sarah said: “They’re normal, like me!”
How refreshing to actually see genuine un-edited photos of female models. Well done @Missguided I'm SO proud of the message this conveys x pic.twitter.com/EBedySfz6I
— marnie (@marniepolk) November 4, 2017
It comes as an ad for Conde Nast Traveller has been banned for featuring a model deemed 'unhealthily thin.'
The Advertising watchdog in the UK said that ad was irresponsible because the angle the photo was taken from, directed unnecessary attention towards her thin frame.
