The origin of a hoax ad campaign for a women's-friendly sports ball - called 'the Ladyball' has been revealed.

It's been confirmed that the Ladies Gaelic Football Association is behind the campaign, alongside Lidl.

The supermarket chain has joined as a sponsor of Ladies' Gaelic - and says the campaign was designed to show how female sports only need public support in order to compete with male ones.

It's released an an online video this evening, including an appearance from the CEO of the Ladies Gaelic Football Association, Helen O'Rourke: