Three in four Irish parents have bragged about their child's professional achievements, but 56 percent don't know what they actually do for a living.
New research from LinkedIn reveals that digital jobs rank among the least understood, with parents left wondering what UI Designers and Social Media Managers do at work.
56% of parents don't understand their child's job. But not @LinkedIn where it's #BIYP (bring in your parents) day!
More @TodayFMNews at 1 pic.twitter.com/VGA6D1LoPB
— Kim Buckley (@KiiimBuckley) November 4, 2016
Thousands of parents have travelled from all over the world for the fourth annual 'Bring In Your Parents Day' at Linked In HQ Dublin.
Over half of the employees at LinkedIn are women and the figures show that almost 60 percent of parents with daughters believe their child has more opportunities in today's office environment.
What started as a one-off day in at LinkedIn's Dublin office 4 years ago - has grown into a worldwide phenomenon with hundreds of companies taking part globally.
Kim Buckley has this report:
