People are being warned about a rise in the number of cases of 'sextortion'.

It sees organised criminal gangs luring people into performing sex acts on screen and then blackmailing them for money.

In the UK cases have more than doubled in the past year with 90 per cent of the victims men - and some as young as 14.

Among the recent cases were 4 young men who became so desperate at the thought of being publicly humiliated they took their own lives.

It's prompted the National Crime Agency to launch a new awareness campaign featuring a girl called Jess.

It's to be shown on Facebook, Youtube and other social media platforms to warn people of the dangers of entrapment: