Chris Rock's show in the 3Arena later this month will be a phone free gig.
In a first for Ireland, everyone attending will have to place their phone in a bespoke Yondr Pouch for the duration of the show.
Chris Rock is urging fans to take one night off from being 'the Paparazzo of their own lives'.
The pouch allows phone signals to get through, meaning someone can feel a phone vibrate when a message arrives.
But anyone who needs to access their phone during the show will have to leave the room, have the device unlocked and use the phone in the lobby or outside.
MCD says it is "similar to the way smokers light up outside a non-smoking theatre."
The promoter says: "For any touring comedian, the increasing use of cell-phones at their live shows is becoming a major intrusion with the ringing, flashing lights, tweets, selfies etc affecting the quality of the performance.
"Some people spend the show posting the clips they record to You Tube rather than enjoying the actual live show they are attending."
Noel McHale from MCD spoke to Susan Keogh about the idea.
